The town of Pag has a rich folklore heritage. The Pag folk costume is of beautiful colors and shapes, and the ladies' head cover hemmed with Pag lace is particularly attractive. Pag lace is the most beautiful autochthonous souvenir – it is made by sewing and used as an independent ornament or part of clothing.

The geographical position of the town of Pag allows each visitor to take quick and easy trips to the biggest Croatian national parks. National Park Kornati is a wonderful archipelago of little islands and rocks. North on mainland are Plitvice Lakes (Plitvička Jezera), a very pleasant place for rest. Walking through a thick forest and seeing the magnificent great falls will remain in one's memory forever.

Lovers of active holidays and nature can enjoy a number of sports & recreation facilities while staying in the town of Pag. In the area called Lokunje is the exclusive Olympic Center with tennis courts and grounds for a number of other sports. 115 km of biking trails were developed next to the rocky hills, on what used to be ancient shepherds' trails.

Pag is the town of the sea salt. The importance of the salt was the main reason that Pag was constructed in the 15th century, according to a plan and as a fortified town. The original salt manufacture by draining of the sea, which is brought in the small clay pools (saline), is still present on the island. These salt pools are not only an authentic relict of the past but also an interesting photographic motif.